ActionStack

The Growth Orchestrator for multi-unit brands.

Why ActionStack

More sales. Higher ROI. Clear answers.

+4%
Increased total net sales

In pilots, restaurants increase same-store sales by 4% on top of their current run rate.

~2.3×
Higher ROI on every dollar

Every channel, loyalty, paid ads or third party, is about maximizing dollars out per dollar in. We optimize across all channels.

Clarity
What's actually incremental

We wire up every number, up and down, so you see what genuinely drives net sales versus what just trades a dollar for a dollar. No more guessing which spend pays back.

Feb · March Cohort
Tacko SFKalí Greek KitchenTodos CantinaSan Benito House
Jun · July Cohort
Adding two multi-unit groups
What is ActionStack

Your growth orchestrator, built on a reliable ontology that integrates all your data sources.

Data sources9 integrated streams
Raw POS
Digital ordering
Loyalty provider
3P database
Reviews
Catering invoices
Margin edge
Shifts
External events
weather · paychecks · holidays
OntologyData from all sources, contextualized and reliable.Resolved model
Growth orchestratorMaximize net sales at higher ROI across all channels.Built on the ontology
Autonomous agents
3P optimizer
inflation · promos · photo quality
CRM
personalized text & email
Paid marketing
Executive supportCEO · COO · CMO · Board
Signal from noise
on net sales up or down
Staff performance
Product mix
How the work runs

Plan. Test. Scale.

It compounds
Hover a step. One real example: Tacko loyalty incrementality
PlanProbability of returning in 90 days, by frequency
Observation70% of loyalty discounts go to customers who are already 90% likely to return within 90 days, who'd come back anyway. Points do little to keep the restaurant top of mind between visits, where the largest opportunity for incrementality is.
15%
1/yrtrier
30%
2–4/yroccasional
50%
5–11/yrregular
70%
12–24/yrsemi-monthly
90%
25+/yrweekly+
Hypothesis: the highest activation potential for incremental visits is in semi-monthly users. Target them with a Weekly Streak: 20% off every order so long as they come back weekly. The increased visit rate, driven by not wanting to lose the streak, outweighs the 20% margin hit.
TestWeekly Streak · 20% off while the streak holds
semi-monthly cohortmatched test vs control membersmatched: freq · recency · spend8-week read
Success metrics
Incremental visit rate+21% · CI [+12, +30] · p<.001
0
+21%
Net margin / member net of 20% off+5.2% · CI [+1.4, +9.0] · p=.02
0
+5.2%
Guardrail
Ticket size−1.6% · CI [−4.8, +1.6] · p=.41
0
−1.6%
● no harm: no down-trade in ticket size
ScaleTarget → enroll → guard the margin
Cohort agent

Finds the semi-monthly, high-headroom segment per store, never the already-loyal.

Streak comms agent

Enrolls and nudges by SMS: “one visit from week 4; 20% off if you’re back by Sunday.”

Margin monitor agent

Verifies net margin holds at topline; auto-pauses the discount if it turns margin-negative.

Rollout6 → 23 stores
+5.2% net margin holding at topline  →  feeds tomorrow’s plan
Tests to run

A backlog that prices itself.

#QuestionEst. annual ΔConfidence
01How should I allocate my entire marketing budget across Google/Meta, 3rd-party promos, and 1st-party loyalty?$119.4Kmodeleddirectional
Re-weights spend across Google · Meta · 3P promos · loyalty by per-channel marginal-ROI curves, net of commission.
02What specific promos, if any, should I run on Uber Eats and DoorDash?$84.2Kmodeledmedium
Matched Uber Eats vs DoorDash promo split, 4-week read, measured net of 3P commission.
03What's the optimal product mix to maximize net sales and gross profit?$61.0Kmodeledmedium
Item-level margin × menu-mix shift, ticket count held flat across 23 stores.
04Can item price-sensitivity pricing beat cost-based pricing on gross profit?$47.8Kmodeleddirectional
Item-level price-elasticity vs cost-plus, controlled price test on the top menu.
05Does salad-first onboarding lift 2nd-order retention?$31.0Kmeasuredmeasured · n=12 · 4-wk
Measured: 6 vs 6 matched controls · +9.2% 2nd-order retention · +6.1% net sales · signups held.
06Can rewarding staff with higher 1st→2nd-order conversion lift repeat rate?$21.6Kmodeleddirectional
Per-server 1st→2nd attribution. Guardrail: tests training, not individuals, with no per-person scoring.

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